Bisto Southern Style Gravy Granules, a Taste of America, 190 g Drum (Pack of 1)

Product Information

One way to have control over the syns in your gravy is by making your slimming world gravy at home, our two recipes below are syn free and super easy to make at home. Roasted Onion SW Gravy Ingredients

The Premier Foods CMO is convinced of the need to keep investing in brands even when you’re the market leader, because otherwise you risk losing relevance in the mid to long term.

Backing the strategy

The plan for 2021 and beyond is to keep investing in marketing. All the big six brands will remain on air, with Bisto and Oxo coming onto screens for autumn due to the seasonality of the products. Bisto gravy contains palm oil. Some vegans choose to avoid palm oil because unsustainable palm oil production causes deforestation. However, palm oil is in itself vegan and when it’s sustainably sourced it doesn’t have the same negative impact on the environment.

Innovation is absolutely critical, it’s the lifeblood of our business and every brand in our portfolio has to have a three-year innovation pipeline. Yilmaz Erceyes, Premier Foods To conclude, Gravy is slimming world friendly with homemade and instant gravy having between 0.5-3 syns a serving for 50ml. This makes it a great flavouring for meat and veggies when you want to keep a meal syn friendly. Developing a distinctive asset takes a lot of time, consistency, investment and money. You would be throwing away the effect you achieved over the past decades if your distinctive asset has been around that long, which is true for Bisto. If you’re trying to create a new distinctive asset you’re throwing away all that investment and the halo effect of that investment,” says Erceyes. This time the togetherness theme shifts to shine a light on friendship and the role a Sunday roast plays in uniting a pair of friends from childhood to motherhood, concluding with the pals introducing their own daughters to the tradition of sharing mealtimes.Instant gravy is the more syn friendly option in comparison to the homemade gravy but it less natural and can be higher in sodium to make it tastier. How To Make SW Friendly Gravy Our objective is to keep driving that virtuous cycle. We were really successful doing it even three years prior to the pandemic. Obviously, the pandemic caused a huge boost in our business thanks to the fact we’ve been able to keep colleagues safe and our operations going.” If you’re a very strict vegan who wishes to avoid all potential cross-contamination, then you should be aware that there is possible cross-contamination with milk products during the manufacture of vegetarian Bisto gravy. This is why Bisto cannot be labelled as vegan, even though many vegans would deem it safe to eat. When we look at all our brand campaigns across the board and do the marketing mix modelling after the campaign period, we always see even the short-term return on investment is significantly ahead of industry benchmarks and averages,” says Erceyes. Sometimes we underestimate how difficult it is to create a distinctive asset and sometimes we believe we have a distinctive asset behind our brands, but actually in consumers’ minds it is not. They can’t associate that with your brand if they’re exposed to it. So, it takes a lot of investment and consistency. There might be times when you need to replace it, but you do it at your own peril.”

While this is a new execution, the ‘Aah Bisto’ tagline remains at the end of the ad, a core distinctive asset Erceyes insists the brand will never move away from. Having such a distinctive brand cue is not something he takes for granted, with Erceyes characterising such assets as the biggest drivers of effectiveness. Bisto gravy contains the flavour enhancer E635, which is also known as ‘disodium 5-ribonucleotide.’ Depending on whether you have gravy while eating out or homemade gravy, the syns will be different to the instant gravy. Premier Foods CMO Yilmaz Erceyes explains that most of the company’s brand building campaigns are developed with a view to being “timeless” and the creative is only updated once the team feels a change is needed.When you’re having a roast with your friends you’re there to build some bonds and share some stories. It’s not transactional, it’s not on-the-go eating,” Erceyes notes.

It also has to be effective from a cost per reach point of view and although the dynamics are changing, if you look today in the UK in FMCG the best, most effective way of reaching masses – and delivering that rich audio visual stimuli that drives brand equity, engages consumers and drives that emotional connection – is TV,” he argues. Innovation is absolutely critical, it’s the lifeblood of our business and every brand in our portfolio has to have a three-year innovation pipeline without exception, because we know that unless we keep innovating and keep that brand proposition relevant to current consumer desires, changing palettes and new flavours then gradually we will lose relevance,” says Erceyes. Erceyes believes these assets are timeless, with the ability to “amplify” effectiveness by tapping into existing memory structures in consumers’ minds. Finding the best mix The campaign includes a partnership with Global Radio and represents Bisto’s biggest ever in-store Christmas activation, as well as a major TV push. As we mentioned above, gravy syns vary according to how it's made and the type, so to help you out, we’ve listed some general syn values below of popular gravy.Therefore, the use of palm oil should not be a reason for vegans to avoid Bisto. Is the E635 in Bisto vegan? Erceyes explains the company frequently uses TV due to the high household penetration of its brands. The belief is that the most effective way of sustaining brand equity and driving further penetration is to leverage a mass reach medium like TV. When we did consumer research analysing what [happened] if we portrayed that togetherness by bringing friends together, we got some incredible reaction from our consumers and that was true during the pandemic. Although the work happened throughout the pandemic, there is some timelessness about bringing friends together and the importance of friends in your life.” We saw absolutely no reason to change the strategy or overhaul the campaign idea of togetherness, but we are bringing a really fresh execution, which all our pre-testing says has great potential for connecting with consumers and building that brand equity.”